Your About page is one of the most important pages on your site. If you are wondering why that is, it’s because, as the old adage says, people buy from people they know, like and trust. Your About page is one of the key ways you can start to bond and engage with your soon-to-be … Read moreHow To Write a Great About Page
Your product descriptions and your photos are the only two pieces of information a shopper has access to when they are looking to buy products. Therefore it is absolutely essential that you cover everything a shopper needs to know in both your images and your descriptions. Here are some tips for writing great product descriptions … Read moreHow to Write Great Product Descriptions
About keywords in general: Keywords are an essential part of the Internet. We use keywords in everything from searching Google through to browsing products on Etsy. Search Engine Optimization (SEO) is the term used to optimize pages of content so that search engines can match the term someone enters when they are looking for something … Read moreWhat Are Keywords And Why Do They Matter?
Did you know that Google gives us a really simple way to track promotions and marketing activity so we can really understand how to best build traffic to our stores and websites? This really simple technique opens the door to a wealth of knowledge about our promotions and marketing activity. Stop wasting time and money … Read moreUTM Tags and How To Use Them
Knowing your target market is so important for a whole host of reasons. If you don’t know your target market you’re making life so much harder for yourself – and life as a seller of handmade items is tough enough already! Not knowing your target market puts you at a disadvantage in so many ways, … Read moreWriting to Your Target Market
Will your product listings win the click? If you are staring at the screen now, wondering what I am talking about, I’m talking about what makes a person click on your products over someone else’s when they see it on an Etsy search result page. If, on a page of 42 similar products a shopper … Read moreWin The Click, Etsy Style
The new layout of Etsy stats makes it super easy to see the unloved products – the ones that no one is looking at. While Etsy suggests a few things that can be done to improve these products, if you really want to turn them around, it’s going to be a case of looking to … Read moreWhy Aren’t People Looking At My Products?
If you look at your referrers in Google Analytics and see a lot of odd looking URLs – ones that say they have registered a page view on your site, show a 100% bounce rate and spend no time on your site – it’s likely to be ghost spam. This is tiresome and annoying, but … Read moreHow to Get Rid of Ghost Spam?
The conversion rate a figure which is used in e-commerce as a benchmark to measure the ‘health’ of a store. It can help measure everything from the effectiveness of marketing strategies through to the efficiency of a website design. If you increase the conversion rate, you will be increasing your sales. Therefore it is an … Read moreWhat is Your Conversion Rate On Etsy and Why Does It Matter?
Getting your name out there and attracting people to your store or website is an ongoing process and we need to use as many techniques as possible to get our products in front of people. One key to this is making things as simple as possible for potential customers to find us. QR codes are … Read moreQuick Tip: Use QR Codes To Help People To Find You